Fwrap: reusable fabric wrap

Founded by Jennie Chuang in 2007, Fwrap is focused on popularizing fabric gift wraps. Pronounced "frap," it is a shortened way of saying fabric wrap.

The idea of using fabric as a gift wrap is not a new concept.  The Japanese have been doing it for several thousand years.  Called furoshiki, the wrappings are usually tied in intricate ways.  I wanted to improve on this idea by making innovative designs that could be easily opened and closed and by using special fabric that would cushion the gifts too.  Moreover, intricate knots are nice, but they are, well, intricate. 

Fwrap: elegant, easy, earth friendly

Fwrap was designed to simplify your life, whether you are a busy mom, a stressed husband or someone with limited mobility.  By choosing Fwrap, you are saying that care was taken, not only in choosing your gift, but also in fwrapping it.

We live in a disposal society, where things are made to be used just once. As a consequence, we are the worlds leading garbage producer. Each year, we generate 4 million tons of garbage from gift paper alone.  By using Fwrap, you reduce the waste that goes into the land fill in favor of promoting more sustainable practices.

Fwrap: sourced and produced locally, whenever possible

Our products are American-made: For almost all our Collections, we were able to source from the United States; however, the mohair flowers and elastics are from Vietnam and India, respectively.

Since 2008, we incorporate Eco-fi, fabric made from recycled PET plastic bottles, into our product line. 

We try to minimize packaging and use recycled materials.

We know with whom we do business and feel good about our relationships.

Fwrap: making people feel special  

I have always enjoyed making people feel special with handmade invitations and gift wrapping.  During the holidays, I would make felt gift bags for my friends.  Gradually, I began thinking about popularizing fabric gift wraps, resulting in the birth of Fwrap.  It is an expression of my creative impulses and my "hostess" personality.

Fwrap is very reflective of my desire to make people feel special.  For example, we still sew the packaging for most of our retail orders, another thing that makes us unique. When people receive their individual orders, this special touch makes them feel like they are getting a gift too.

The matching book cover came about because I love to read, and not necessarily the classics.  Many a time I wished for a discrete book cover when enjoying a trashy novel.

When I started working on the designs, I wanted to make a cover that was classic and simple, nothing too quilted, padded or busy.  Our book covers were the result.  We offer a wide selection in sizes - everything from romance novels to medium - sized Bibles to the Alcoholics Anonymous Big Book. Im trying to accommodate everybodys needs - this again is my hostess personality coming through. 

Fwrap: local business connections   

All our product photography was taken by David Belda at Belda Photography in Emeryville, California.  Please visit www.belda.com to see more of his work.

Fwrap is part of Oakland Unwrapped, an organization promoting Oakland businesses and buying locally.  Fwrap is proud to be an Oakland company and would dearly like to promote other Oakland companies as well.   If we dont have a product that fits your needs, please connect to the Oakland Unwrapped site below and check out other designers who call Oakland home.

THANK YOU for your interest in Fwrap.  It is sincerely appreciated.  Please check back often to catch our Spring line.